Being brave means having the courage to face the hard stuff, as intimidating as it might be. We are most brave when each of us can find voice and have the confidence to speak up or go against the mainstream.

Everyone is welcome to constructively challenge themselves, their colleagues, and their leaders in a direct and respectful way. Saying no can be as important as saying yes.

We want everyone to feel safe and supported when trying new things, to call out concerns, and to have the confidence to accept failure as part of the journey in becoming our better selves. We are curious and passionate about learning every day.

We are brave because we are open to change and we embrace the growth that it brings. We know that we can adapt while staying true to ourselves and our purpose. We have the determination to think big, blaze new trails, and to make a serious impact.

We value openness and honesty, and we follow our moral compass. We engage on a personal level and put ourselves in each others' shoes to create a compassionate work environment for all of us.

We take our values seriously, stay true to our purpose, and live our beliefs every day. We take pride in what we do and we are proud of who we are. Each one of us can be a thought leader. We take ownership and responsibility seriously when we act on behalf of "Cookiebot".

We are brave because we have the strength to face risks and challenges. We are brave because we welcome and celebrate how they help us evolve. And above all, we are brave because we dare to be our authentic selves.